Vogue UK April 2008 – “About A Boy”

When it comes to androgynous style in fashion, few could do it as well as Freja. In fact, androgyny became Freja’s signature look for several years until her hair grew long again.

The genesis for Freja’s androgynous look began in late 2007 when she appeared at the Spring/Summer 2008 season with a newly shortened haircut. It wasn’t until April 2008 however, when she emerged in two editorials in Vogue UK (the latter being “A Stroke Of Genius”, shot by Paolo Roversi) that the look began to take off.

One look at this and it’s easy to see why. From its basic premise, Freja takes the masculine styling of this editorial to new heights. Alternating between brooding and swagger, her poses are charged with an energy that is decidedly masculine. The expression of this masculine energy extends to Freja’s hands as well; in one shot we see one hand placed into a waistband; in another shot, a thumb looped into a pocket; in others she is playing with her quiffed hair.

However, the real key to the power within these images lies in Freja’s unyielding gaze – whether directed towards the viewer or not, it is a powerful expression of strength and poise – Freja is no shrinking violet here, nor anywhere for that matter. All of these elements express themselves most powerfully in the 5th shot – Freja is slightly reclined, jacket and shirt open, daring the viewer to challenge the validity of her expression of masculinity, with just enough vulnerability to take one’s breath away.

This editorial set a precedent for Freja to be styled in an androgynous way in the years following (for better or worse) but few come as close to greatness as this. In my mind this editorial is as powerful and seductive as Helmut Newton’s iconic “Le Smoking”.

It’s beautiful to watch in motion too:

    • youknowmelol
    • February 6th, 2012

    I’m amazed, you did buy this magazine, hahaha. thank you, :hug: beautiful isn’t it? one of her poses reminds me of this ed http://fashiongonerogue.com/morning-beauty-freja-beha-erichsen-nathaniel-goldberg/. one of her androgynous eds (and one of the best eds from her for me.)
    I really hope she’ll show up this coming fashion week. ugh, misss her so so so so much. -.-

      • noiseswemake
      • February 6th, 2012

      it’s definitely an issue worth having for the two editorials that freja is in! and yes, i wanted to comment on the similarities between this editorial and the one that you mentioned, however given the later publication date of the goldberg-shot editorial, the conclusion that i came to was that freja was already established as an androgynous subject by then (early 2009).
      i love the fact that this pose was used again:

      vuk 0408 08 freja beauty8

      …i miss her too. *sigh*

    • youknowmelol
    • February 7th, 2012

    ikr.. i hope we’ll see her soon enough again. hey, did you buy the danks mag too? heheehee.. you know what i’m trying to say..

      • noiseswemake
      • February 7th, 2012

      not yet, but hopefully soon 🙂

  1. So cool.

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